Difficulties are not with the external, nor with the business but with the stuff between the ears.

Helping other memorial parks help themselves

In my analysis of business that it is about to go under, my analysis shows that the problem is not with the external, or with the business model.  But with the attitude of the owner on the business, life and herself.

The market area is very progressive. The town is a gateway for major cities in the north. there are two branches of a major supermarket chain because of huge sales probably.

We tried to infuse money, they were not able to sell substantially (most of sales were x deals), they had huge financial deficits.  We tried to bring in a marketing group but the achievement of the marketing group( who is great for the heir past projects) has been miniscule and they told me:

These are the complaints of marketing group:





1. They reject the new positioning statements to make their offering compelling;

2.  They are trying to control the sales executives while doing their thing;

3.  They have refused to reduce their prices and too proud to discount despite their difficulties.

The executive is senior and as the owner, they refuse to change and innovate, and if they continue doing this, no amount of financial and managerial advice will enable them to get of this morass.

So failure is not from outside, it from within sometimes.  Blame not the market, the competition, but the stuff between the ears.

Change yourself and you change the business and the outcome